Instapage

What is a Landing Page?

Many marketers believe a landing page is simply any page a visitor lands on after clicking through an advertisement or promotional link. That’s incorrect.

While countless campaigns use a variety of website resources (like homepages, “About” pages, or “Contact Us” pages) as landing pages, that does not make them landing pages.

Think of it this way: You can use a baseball glove to retrieve a hot dish from the oven, but that doesn’t make your baseball glove an oven mitt.

Similarly, directing visitors to your homepage or “Contact Us” page doesn’t make those pages landing pages. A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). This is generally powered by a robust landing page optimization platform.

Boost your conversion rate with the #1 landing page platform for marketers

Customers like you get up to 400% more from their digital ad spend with Instapage, the most advanced landing page solution. Send targeted Google and Bing Ads to message-matched landing pages for better conversions.

Over 5 million landing pages built on Instapage. With the best user experience, built-in collaboration, Instablocks®, AMP, and over 500+ layouts, Instapage is in a league of its own.

Delight visitors with ad-to-page relevance. Dynamically deliver personalized, conversion-optimized landing page experiences to every audience.

Maximize conversions with Experimentation. Relevance and conversion rate optimization begin with precise A/B testing, analytic insights, and understanding visitor behavior.

Connect your ads to personalized experiences with AdMap®. Visualize your ad campaigns and effortlessly connect ads to relevant landing pages all in one place.

Launch campaigns faster with visual collaboration. Speed up your team's landing page review, approval, and launch processes.

Accelerate your page speed with AMP & the Thor Render Engine®. Capture visitor attention right away with responsive, lightning-fast landing pages.