As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2^nd, 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world.

Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for over 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga and Ligue 1 clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1, esports and Tennis.

Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.

Fanatics International at www.fanatics-intl.com is operated under licence by Fanatics.

With a thirst for success both on and off the pitch, the Fanatics experience is By Fans, For Fans; we know what it means to you, whatever your team colours. Living and breathing every shot, score and save, our Fanatics squad excels at delivering a first-rate fan experience from kick-off to final whistle; providing supporters with consummate access to officially-licensed merchandise, at home, on the streets and in the stadium. Onside with the professionals and the leading leagues you love, our official Fanatics online store is home to the widest selection of fanwear in all of professional sport, fueling the passion that propels top teams and game-changing players to glory. A one-stop store that spans the sporting globe, from European heavyweights to the best of the US, our extensive range of authentic NBA, NFL, NHL, MLB, Soccer and Rugby apparel stretches from baseball caps and team-issued tees to classic polos and specialty jerseys, with soccer and rugby enthusiasts catered for at length. Capturing the character and colour of a matchday experience, Fanatics are unafraid to innovate to provide that winning touch, utilising the expertise that makes us frontrunners in our field. In pole position to create connections and enhance those famous wins, Fanatics are on hand around the clock to help you remember where you were - and what you were wearing - wherever your loyalties lie.